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As the son of a professional drummer, Brown Sneakers was always going to have more than a passing interest in music. Indeed, cemented by an early baptism of rock, funk and soul and disco music, creating his father’s musical legacy, lead him on to master the piano. Although his training began classically, his passion always veered towards modern music and after a deep and honest conversation with his music teacher, he began to learn how to play pop songs by ear instead.
“I’ve always been into electronic music in all shapes and form. Coming from the land of techno, I guess it was a no-brainer really with Cari Lekebush, Adam Beyer, and early SVEK releases with Jesper Dahlback, Alexi Delano, Stephan Greider. Not to forget Stonebridge, the Swedish godfather of house music.” – Brown Sneakers
Still barely a teenager, and from his bedroom using a very basic set up, he began his journey into electronic music which quickly developed into a small studio setting using samplers and a computer. Fully absorbed by a desire for dance music, Brown Sneakers learned to DJ by spending countless hours practising his craft. Seeing an opportunity and via his father’s business as an illuminated sign maker, he was able to buy a giant mirror ball, strobe lights and a few spotlights to hire out to local promoters and friends to save much needed funds for his first set of turntables.
“I absorbed everything that my older friends we’re doing behind the decks as DJs. When I finally got my own setup I practiced and practiced over and over again until I got it right. In my teens, about 15 years old, I started to broadcast as a radio DJ at Radio FM. I remember that I had the time of my life behind the mixing console and the mic. As it was all live broadcast, you had to have the nerve to do it.” – Brown Sneakers
Over time with hours of practise, networking and determination, Brown Sneakers soon created a loyal base of fans and regular bookings at the popular local youth centre “The Galaxy” in his home town, regularly playing to nearly 1000 clubbers each show. Fortune would have it one night for a booking agent to offer him a chance to play at one of the venues downtown called Elvira Nightclub, becoming the catalyst for his present upward trajectory.
“I suspected that the agency knew my real age but they didn’t seem to worry.” He says with a smile, “My older DJ friends, who were on the circuit as DJs, put in a good word for me as well. I must have been doing something right, as they wanted me back for more shows. One thing led to another and suddenly I found myself doing about 10 -14 shows a month in different venues for years to come.”
Firmly entrenched in the electronic music scene since 1992, Brown Sneakers very first official release arrived in 2003 on the Grammy Award winning DJ and producer Stonebridge’s imprint, Stoney Boy Music. The track was called ‘Siente El Vibe’ and it became an anthem across the White Isle. From that time on, Stonebridge would become a mentor and friend to Brown Sneakers.
This past year, Brown Sneakers has been locked away in his studio working on new music of which is due to be released over the latter half of 2016 and beginning of 2017. When you talk to him about his influences, that’s when Brown Sneakers becomes most enthused. “It’s so inspiring to listen to legends like late Frankie Knuckles, David Morales, Kenny “Dope” Gonzalez and “Little” Louie Vega. It was, and still is, always about the groove.” That over-arching love for House music has seen him play with the creme de la creme of international talent at some of the most renowned venues in the world, including an exclusive rooftop pool party in Miami and Club Bling in Amsterdam along side DJs Stonebridge, Olav Basoski and Ron Carroll.
“The rooftop pool party was held at Club 50 on the 50th floor of the Viceroy hotel in Miami, hosted by D.O.N.S. and Carabetta & Doons. The party was off the hook! Beautiful people everywhere partying to proper house music. I was also debuting my release at the time on Kingdom Cuts called ‘You Get What You Give’ with the amazingly talented singer Majuri.” – Brown Sneakers
Brown Sneakers might well have begun his affair with music as a respected DJ, but it’s as a producer that he is most well known. His track with “the voice of House music” saw Roland Clark put him firmly on the map with widespread club and radio support from Defected Records Sam Devine, Global Dance Session UK, Ibiza veteran Jonathan Ulysses and many others. His upcoming track, ‘Yeah Yeah’ has been picked up by none other than Toolroom Records as their Demo of the Week. “Propelled by a deep and percolating low end, the track features a jigsaw of piano stabs, percussive knocks and vocal murmurs – a solid statement of Brown Sneakers present and future.” they proclaimed. With confirmed airplay on Red Bull Radio as well Ibiza Sonica Radio, this is one sun-soaked house anthem that will cement Brown Sneakers place among the cream of new school of House producers.
“This past year I’ve been working hard on my sound. Making music that I would play in my own sets. I’m going for a chunky, organic, old school kind of vibe.” – Brown Sneakers
Newly signed to well respected Mona Rennalls Agency which boasts luminary House artists Bob Sinclar, Ultra Nate, Dimitri From Paris among its ranks means Brown Sneakers returns from his DJing hiatus with a renewed focus and musical vision. Indeed his radio show – Eavesdrop Sessions – delivers a pure House sound. So with new original music, a renewed desire for DJing and strong industry support, Brown Sneakers is ready to headline a nightspot near you.